Who: Mayor Daniel J. Rickenmann, Councilman Tyler Bailey, Bull Street District and Jeni’s Splendid Ice Creams representatives.
What: Jeni’s Splendid Ice Creams will celebrate the opening of its first Columbia location with a grand opening event featuring free ice cream and special giveaways Tomorrow, Thursday, October 22, 2026, beginning at 6:00 p.m. The new shop will bring the company’s handcrafted, super-premium ice cream to the BullStreet District, offering at least 20 rotating flavors, including favorites like Brambleberry Crisp and Gooey Butter Cake. With at least 20 rotating flavors available at any given time, there’s always something beloved and delightfully new to discover — from fan favorites like Brambleberry Crisp, Gooey Butter Cake and Double Dough to seasonal and limited-time releases. The celebration will include free scoops throughout the event, Jeni’s merchandise for the first 50 people in line, and a chance for five guests to win free ice cream for a year. Guests can enter the giveaway by downloading the Jeni’s app, signing up for the Jeni’s Splendid Rewards program, and scanning their rewards app during the event. Media is welcome to attend the event.
When: Tomorrow, Thursday, October 22, 2026, at 5:30 p.m.
Where: Jeni’s Splendid Ice Creams, 2156 Pickens Street, Columbia, SC