Who: City of Columbia’s Office of Economic Development, Alumni Hall Owner & President Jeff Goodfriend, Hughes Development Corporation President & CEO Robert Hughes, and Columbia Chamber of Commerce Partner Development Manager Amy Alimohamed.
What: Media are invited to attend the ribbon cutting celebration for Alumni Hall’s new location in Columbia’s BullStreet District. The event will include remarks and an official ribbon cutting, along with interview and photo opportunities, prizes and giveaways and appearances by Cocky and the USC spirit team.
Alumni Hall creates a home in Columbia’s BullStreet District to super serve the Gamecock fan with the “Ultimate Gamecock Shopping Destination.” A store dedicated to delivering the newest selection of USC apparel for the family from top brands like Nike, Champion, Columbia, Johnnie-O, Onward Reserve and Southern Tide, the best hat wall in town with USC hats from Branded Bills, Hooey, Nike, No Rivals and more, plus accessories, gifts and tailgating gear. Alumni Hall is your one-stop shop for game day gear.
When: Tomorrow, Thursday, September 17, 2026 at 10:00 a.m.
Where: Alumni Hall, BullStreet District, 2147 Pickens St, Columbia, S.C. 29201