HOME
LINKS
FAQ
Welcome to the
CITY OF COLUMBIA
 

Target Markets

DIfferentiate from competitors

Part of being successful in business is understanding the target market you are trying to sell your product /service to and then connecting with that audience.  Successful marketing involves knowing your product, knowing the market, reaching the market, and improving the product. Three main distinctions marketers can make:

  • Product differentiation
  • Price competitiveness
  • Market focus such as geographic region or audience

 

Forms of marketing

Marketing campaigns can be quite costly so it is best to make sure your message is clear and concise then key in on the appropriate market segment(s) as best as possible for an efficient and effective use of resources.  Marketing typically includes some combination of:

  • Advertising
  • Publicity
  • Promotional materials
  • Direct mail
  • Personal selling

 

Evaluate marketing strategies

The goal in marketing is to create the greatest number of positive impressions on the target audience for the least cost.  To determine what is the best mix of techniques to use and how to present the image, make sure you evaluate each type of marketing you do based for:

  • Exposure
  • Presentation
  • Cost
 
CITY
COUNCIL
 
FLOOD
RECOVERY
 
CUSTOMER
SERVICE
 
DOING BUSINESS
IN COLUMBIA
 
E-BILLS
 
EMPLOYMENT
 
CITY
CALENDAR
 
GRANT
STATUS
 
PUBLIC SAFETY/
ALERTS
 
CITY PR/
MEDIA
Official Website of the City of Columbia, South Carolina... © 2017 - All Rights Reserved.
Website Development - The InDesign Firm.